What HOJOOY Can Offer You

HongJu Metal stands out with a stellar reputation in providing both OEM and ODM services in the high-quality rail and furniture hardware industry. Our technical team is seasoned with over a decade of industry experience and equipped with the latest technological advancements for superior product design and manufacturing.

Alphabet letter in word OEM (Abbbreviation of Original Equipment Manufacturer)  on wood background

 What is OEM?

OEM stands for Original Equipment Manufacturer. OEM refers to a company that manufactures products based on the specifications provided by another company or brand. OEMs are responsible for the production, assembly, and quality control of the products, which are then sold under the brand name of the requesting company. OEMs often specialize in a particular product category or industry and have the necessary expertise and infrastructure to meet specific requirements.

Original Equipment Manufacturer, or OEM, refers to a company that manufactures products or components purchased by another company and retailed under that purchasing company's brand name. In this type of business relationship, the OEM company is responsible for designing and building a product as per another company's specifications.

What is ODM?

On the other hand, an Original Design Manufacturer, or ODM, is a company that designs and manufactures a product as specified and eventually rebrands it by another firm for sale. Unlike OEM, ODM services allow the company to design and manufacture products based on their unique requirements while leveraging the manufacturer's design expertise.


Businessman pointing on ODM (Original Design Manufacturer) sign on virtual screen

OEM Process

The OEM process begins with the client company approaching the OEM, Zhongshan HongJu Metal Products Co., Ltd., in this case, with their product specifications and requirements. These may include details regarding functionality, aesthetics, and specific material preferences.
Upon receiving the specifications, HongJu Metal's professional design and engineering teams set about conceptualizing and designing the product. The unit uses cutting-edge technology and software to transform the requirements into a tangible product design. Prototypes are often created at this stage to ensure that the product meets all requirements and functions as expected.
Once the prototype is approved, HongJu Metal moves into the production stage. Leveraging our advanced manufacturing capabilities, we manufacture the products at scale, ensuring each piece meets the precise specifications and quality standards. Our dedicated quality assurance team meticulously inspects each unit to ensure it meets the required standards and functions as expected.
After manufacturing, the products are packaged, often in custom packaging specified by the client company. The packaged products are then shipped to the client, ready to be sold under the client's brand name. Throughout this process, HongJu Metal maintains transparent communication, ensuring the client is updated at every stage.

ODM Process

The ODM process starts similarly to the OEM process - the client company approaches Zhongshan HongJu Metal Products Co., Ltd. with a product concept or preliminary design. Our experienced design team then takes this concept and works with the client to refine and enhance it, ensuring the product will meet the desired functionality, aesthetics, and overall goals.
When the design is finalized, a prototype is created. OEM service allows both parties to evaluate the product in real-life conditions and make necessary adjustments before proceeding to full-scale production.
Upon prototype approval, our advanced manufacturing facilities swing into action. Employing the latest technology and machinery, we manufacture the products to the exact specifications of the refined design. As with our OEM process, our quality assurance team performs rigorous checks on every product to ensure it meets the required quality standards.
After the manufacturing process, products are packaged per the client's instructions and shipped to the client, ready for sale under the client's brand. Our team ensures continuous communication with the client, from initial concept development to final product delivery.

Why Choose HongJu's Services?

HOJOOY not only able to supply product, but also to provide professional and efficient service.

Wide-ranging Applications

We are proud of our extensive range of slide products and diverse material utilization, including cold-rolled steel, aluminum, stainless steel, and galvanized sheet. These offerings are not just limited to exceptional performance and longevity but also provide wide-ranging applications in various sectors.

Quality Assurance

Our IATF16949 certification reinforces our commitment to quality, and we continuously monitor each production process with stringent standards. Our world-class information management software ensures efficient operations and refined company management.


Furthermore, our top-tier OEM and ODM services have earned us partnerships with global enterprises such as Midea, Dongfeng, Dell, Quanyou, SHARP, TOYOTA, HONDA, and NISSAN. Choosing HongJu Metal for your OEM and ODM needs means entrusting your business to a reliable, technologically advanced, and customer-centric partner dedicated to meeting your unique manufacturing requirements.